Portfolio
UI/UX
Central
A multi-faceted approach to streamlining and consolidating many different business platforms and processes into one:
– Advertiser self-service UI/UX to build ad units.
– Company-wide portfolio of work.
– Account management tools, simplified to immediate needs to get media live.
This is a new solution to bundling resources into an entire enterprise-level tool. Processes are re-visited and re-evaluated while retaining the familiarity of one’s everyday responsibilities.
UI/UX
Triton
Triton is a web-app that ties into a Sketch plug-in, allowing for quick and accurate copy-editing on both the copywriter’s end, and the designer’s end.
– Sync copy to a specific project.
– Copy-editing tools.
– Refined front-end through discovery sessions leading to a release candidate.
Branded Experience
Kitchen-Aid
This Brand Experience is an always-on page for Walmart.com, including a media campaign driving to this page. This page merges Kitchen-Aid’s brand into Walmart’s, featuring large spot-light accordions for each product to meet Kitchen-Aid brand specifications.
Branded Experience
Fresh Step
Interactive Brand Experience for Walmart.com. Features a cat litter selection tool that allows the user to quickly go back and forth between steps, and to get to a purchase. After designing it, I tasked our developer with development of this always-on brand experience while coming up with the logic and layout of the tool hand-in-hand with account managers and the advertiser.
